Univerzita Pardubice

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Publikace detail

Do we teach them the way they need? Profile of Business English Users

Autoři: Koblížková Andrea

Rok: 2010

Druh publikace: ostatní - přednáška nebo poster

Strana od-do: nestránkováno

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
eng	Do we teach them the way they need? Profile of Business English Users	To what degree are technical people different from the ones in humanities? Qualitative research carried in B2B industry brought about profiles of this area executives and thus suggested also a useful picture of current BE students´ future profiles. The profiles comprise managers´ personal, knowledge and skills characteristics and clearly show the need for communicative competence in English in professional field together with other social competences. These competences should be developed via a training format which meets the specific requirements of technical and business environments. The paper presents examples useful for integrating intercultural communication and presentation skills training in Business English courses tailored to the needs of technical and business learners while addressesing also the differences between the pre-service and in-service Business English users.	competence profiles; language competences in B2B industry; intercultural competence; language needs of technical and business learners; presentation skills in intecultural business environment